The Lowest Price Guarantee is the marketing gimmick of the Year. 

Everyone is claiming it.  Now 4imprint has a lowest price guarantee that claims they'll give you "double the difference" back!  Does it work?  do people blindly think that cause they print it in their catalog, they must have the lowest prices?  what a lie! Seth godin wrote an entire book entitled, "all marketers are liars"? and now i know why he sold so many books.

They have no automation, no real technology and they outsource everything except all the huge marketing costs like catalogs and advertising.......so their costs are much higher then ours.  thus, their prices must be higher....but wait, they can get a marketing person to write in a blurb on "lowest Price Guarantee" and make it all go away.  I guess if you lie enough; you start believing it.

we like our way; spend our time and money making better quality products faster, easier and truly the lowest price.

Got a call from a distributor and manufacturer earlier this week and apparently our prices are "too low to show" online!  so, unfortunately we have to drop some brands (because other websites and personal sellers can potentially sell below us) and some brands we'll need to have customers login to see pricing.

chris added probably 5,000 new designs last week to our embroidery studio along with a cool new zoom feature.

http://www.corporatecasuals.com/studio/gallery.aspx

The Non-Profit Times featured online stores in a recent article and referred to the Nature Conservancy store as a model
http://www.nptimes.com/07Oct/npt-071001-2.html


 

The fun thing is we embroidered the locker room hats the players are wearing for the licensee!  And we did them for a lot of the teams in contention: the cubs, padres and phillies.