OK....now that the issue is no longer current (to save me
some embarrassment), our company was featured in the boston business journal may
4th. it was fun doing the article and sean mcfadden was great.
it was really an 'entrepreneur story' how sometimes you need to change
direction even when its painful sales-wise. i liked this part and to some
degree the possibility we may reach potential customers willing to give us a try.
so that's good.
and the potentially bad:
1.now every broker is calling trying to sell me something or asking if i'm in
the "maaaahket" (boston accent way of asking if i'll invest with
them)
2. even though we're very different from small mom-and-pop embroiderers and we
have a patented embroidery studio, you become their competitive target
3. the curse of the press. i remember back in the bubble when there was
an article in the same section of the BBJ on logowire
and they're now long gone. I was at their closing auction trying to buy
some technology.
I still have the article
on Starbelly (a famous flame-out in our business) with an eerily similar picture to mine of Bradley keywell on my wall. These folks not only went out of business but
they put HALO out of business too and then got sued by an old landlord. Funny thing is Bradley keywell is now
teaching business at the university
of Michigan....Go wolverines!
Closer to home, Keene Advertising
is a local promo products broker I used to sell contract embroidery to. they have moved out of boston and seemingly run a much
smaller shop after being featured in the boston business journal by….of all
authors, sean McFadden!
http://www.bizjournals.com/salespower/2004/08/27/
So, I was worried about the ‘karma’
thing too. But, the way I see it, trying
new things is always good (even if they’re bad) because it creates movement in
one direction or the other.