That's what the bar owner always used to say at the hoot owl in college.....it was his reply to everything.  Scary isn't it?  kinda fitting on halloween.

so, i just sent out an email entitled "scary marketing" cause it fit with halloween and cause we just launched our free t-shirt program.  anyone can go on our site, design a t-shirt and order it just for the cost to ship it to them ($5.99).  it's kinda scary to give away the product you're trying to sell...cause you worry that you won't have any business cause everyone will order free t-shirts.  It's also scary for the customer that is sure there's a 'catch'.  to make it not so scary i thought up why we're offering free t-shirts and why the customer should believe its really free:

1. We pay google over $1 per-click for folks to visit our site..
1a...and not all these folks buy..
1b...so we need a lot of $1 clicks to get a sale (more money)
1c....this turns out to be a LOT of money every month

2. SO, instead of paying google, we'd rather give you a free t-shirt because...
2b...most folks like getting free stuff
2c...getting a free t-shirt with your design is even cooler
2d....and we get to impress you with a great product, customized and shipped in 2-3 days

3. AND we hope you tell your friends to make this scenario even more cost effective....then we can give you more free tees!!

4. So, its really a trade-off.  pay google or give you a free custom t-shirt.  I think the answer is the same for potential customer and our business.

Please order your free custom t-shirt at www.corporatecasuals.com/FREEshirt and help us not pad google's stock price!

Go Mets, go St. Louis, go Detroit!  all chants we've been making for the past few days since we're running (contract of course) hats for the ALCS, NLCS and the world series.  the cool thing is we're stitching them in Concord, MA not Bangladesh!!.  AND automation, experience and great machine operators allow us to run these hats in one of the most expensive areas/metros/towns in the country.  Custom production is finally catching up to the embroidery industry….folks are starting to realize that running event specific and even regular orders in small runs in the US is more cost effective (because of the stuff above…automation, etc) than running huge orders overseas and wasting the garments that are not sold or given away.

Saw this great post by the folks at Judy's Book...
http://blog.judysbook.com/weblog/2006/10/fail_faster.html

its a great point if you got money to spend and need to show results soon

not the mazda commercial....yet our new zoom feature release!  We now have THE coolest zoom on our products you've ever seen.  you can zoom into see a single stitch on the collar of a polo or read the zipper on a jacket.  It's as good or better than any major consumer retailer like lands end or llbean.com.  We have about 1/3 of the products up with this super-zoom (and zooms each color offered) now but hope to cycle in as many as possible this week.

We just got back from the blue angels airshow in nantucket.  what a thrill!  it was basically a private show since we were on an island 30 miles out to sea.