Granted we're in the decorated apparel industry and am more cynical than most, but this company goodstorm is now featured in techcrunch for having a design your own t-shirt application.  um, aren't there 10 companies doing this now (including us)? 

why is this news?  they're still hawking t-shirts.  should the fact that their marketing spin "capitalism done right", makes their technology novel?  zazzle and spreadshirt have much better technology (as listed in the comments to the article) for t-shirt design and store model.