The Lowest Price Guarantee is the marketing gimmick of the Year. 

Everyone is claiming it.  Now 4imprint has a lowest price guarantee that claims they'll give you "double the difference" back!  Does it work?  do people blindly think that cause they print it in their catalog, they must have the lowest prices?  what a lie! Seth godin wrote an entire book entitled, "all marketers are liars"? and now i know why he sold so many books.

They have no automation, no real technology and they outsource everything except all the huge marketing costs like catalogs and advertising.......so their costs are much higher then ours.  thus, their prices must be higher....but wait, they can get a marketing person to write in a blurb on "lowest Price Guarantee" and make it all go away.  I guess if you lie enough; you start believing it.

we like our way; spend our time and money making better quality products faster, easier and truly the lowest price.