Tuesday, October 31, 2006
That's what the bar owner always used to say at the hoot owl in college.....it was his reply to everything.  Scary isn't it?  kinda fitting on halloween.

so, i just sent out an email entitled "scary marketing" cause it fit with halloween and cause we just launched our free t-shirt program.  anyone can go on our site, design a t-shirt and order it just for the cost to ship it to them ($5.99).  it's kinda scary to give away the product you're trying to sell...cause you worry that you won't have any business cause everyone will order free t-shirts.  It's also scary for the customer that is sure there's a 'catch'.  to make it not so scary i thought up why we're offering free t-shirts and why the customer should believe its really free:

1. We pay google over $1 per-click for folks to visit our site..
1a...and not all these folks buy..
1b...so we need a lot of $1 clicks to get a sale (more money)
1c....this turns out to be a LOT of money every month

2. SO, instead of paying google, we'd rather give you a free t-shirt because...
2b...most folks like getting free stuff
2c...getting a free t-shirt with your design is even cooler
2d....and we get to impress you with a great product, customized and shipped in 2-3 days

3. AND we hope you tell your friends to make this scenario even more cost effective....then we can give you more free tees!!

4. So, its really a trade-off.  pay google or give you a free custom t-shirt.  I think the answer is the same for potential customer and our business.

Please order your free custom t-shirt at www.corporatecasuals.com/FREEshirt and help us not pad google's stock price!

10/31/2006 4:50:58 PM (Eastern Daylight Time, UTC-04:00)  #    Disclaimer  |   |