Tuesday, June 10, 2008
yes, we sure are!  chris just launched CorporateCasuals.org.  a site seemingly dedicated to undermining our competitive advantage over small embroiderers.  while this is true to some extent, we do not feel we compete directly with small embroiderers, screenprinters and promotional products distributors.  they provide in-person customer service and are involved in their community; two things we will never be able to compete with.  For a bad cliche reference, If you can't beat 'em, join 'em.  We hope by joining with these industry suppliers and distributors we can collectively create a better buying experience for our mutual end-customer.

I recently talked with a collegue and we both agreed that most folks dislike (or sometimes hate) their provider of custom embroidered and printed apparel.  this is bad for all of us.  we hope by freeing up digitized designs and providing efficient tools online we can improve (and even lower the costs) for purchasing embroidered apparel.

6/10/2008 10:15:20 AM (Eastern Daylight Time, UTC-04:00)  #    Disclaimer  |   |