In my view, the worst thing about our industry is everyone's policies (implicit and explicit)for "tapes" or digitized embroidery designs.  Typical embroiderers and screenprinters don't like to 'give up' their customer's embroidery design to the end customer they designed it for or, obviously, a competitor.  Everyone understands why....they don't want to lose the business.  Thus, the end customer or competitor would rather digitize their design again then try to 'get it out of' their old embroiderer.

Well, over the memorial day weekend, we hope to change that.  Chris is launching our new proofing tool which lets you upload, view, edit and download (yes, really) your digitized embroidery design. I know what you're thinking: why the F&*%$ would you want to let customers download their design and take it to a competitor!!!  This is true; we do want to make it easier/less of a headache for our customers to leave us.....BUT, we hope a few will switch to us for this reason as well.  We also don't feel small mom-and-pop embroiderers or screenprinters are our competitors.  Staples, VistaPrint and NEBS are our competitors.  Small shops provide in-person service and are involved in their communities the way we could never be.  We hope to work with them to compete against the Staples/Vista/Nebs group.  We can provide technology, digitizing services, apparel and even embroidery production for the smallest or largest orders they don't want to or can't run.